Final Product-Video

https://www.youtube.com/channel/UCWC-wt7fmXl88oggpUQZcQg

Week 1

For this assignment, I paid close attention to the various social media accounts of the company GoPro. I focused mainly on their Instagram as well as their main website. I wasn’t surprised to see the way in which they communicated their product to others was through the lens of the GoPro camera. This involved multiple shorts clips of people performing insane stunts such as motocross, deep sea diving and skydiving, all shot from a GoPro first person view. I found this to be an incredibly useful marketing strategy and form of communication as it got the most out of the visual camera experience. This point of view mixed with the high intensity stunts taken place allows for the viewer to feel as if they are involved in the video. The visuals are also so strong that much can be said without the use of words since many of the videos are void of talking or only have music. It seems to be a successful strategy as GoPro’s instagram is one of the most popular company owned pages with 19.5 million followers and counting. This is a result of Gopro’s strong visual appeal along with its trendy and high pace stunt videos.

Week 2

During my second examination of the company GoPro’s various social media accounts for our weekly project, I once again ended up at their instagram page. This is no surprise as it posts some of the company’s best photographic content. One of the videos that caught my eye was of a man tightrope walking between two massive skyscrapers. The man’s GoPro captured the most dramatic first person view with insane detail. I was even able to hear the man speaking and breathing heavily. I found the precision of the amazing stunt caught by the camera said a lot about the camera’s quality which was probably their idea. Many people seemed to agree with me as the video gained 20,000 views and likes even though it was uploaded only last week.

Many of the other videos that followed it contained people riding in hot air balloons, snowboarding, and even deep sea diving. The variety in which the videos are filmed was a great marketing strategy as it captures the camera’s multi terrain durability. This makes it seem like a more suitable camera as well as adding a sort of adrenaline boost feeling with insanely shot videos.

Week 4

Another examination of my selected brand GoPro for my blog proj shows that they are still continuing with their type of branding. On their instagram and facebook account, GoPro continues to go all out and show off the quality of cameras in thee most action packed way. Although they could come up with different ways to merchandise their product, the first person videos of extreme outdoor activities continue to amaze. This week’s video showcased what appeared to be an Alaskan tribe herding caribou under the Aurora Borealis. I know this brand is known for their amazingly unique shots but I found it interesting how they wanted to target a scenario that many people hadn’t seen before. In my eyes, it was a good way to communicate the product as an object that could easily capture never before seen photos.

Week 5

This week was actually very exciting for GoPro in my Blog-Proj. Though I’ve usually viewed the somewhat similar material each week, Gopro has added a new mode to their leading marketing app Instagram. They have just recently added a “Quik pics” mode that challenges others to take a quick interesting picture everyday through the use of their Gopro product. All photos that are sent to the Instagram account are reviewed and one is chosen each week as photo of the week. The photo of the week is then posted onto the main account. I thought this was a great marketing strategy as this way made using the camera competitive and more fun. It also got more people involved. I thought this was genius as it spoke to people who already enjoy photography and made them want to do it more. Another strategy that Gopro used which I thought was somewhat new was a hashtag. It involved protecting the planet and included people sending in pictures of being earth friendly. This was good at giving the company more community as well as a good image and showing their company has positive influence.

Week 6

Welp, back to another check in on my company’s social media accounts for my blog-proj. This week, I decided to access the brand GoPro through a source other than Instagram. I found Gopros Facebook page to be just as informative and interesting. One communicative strategy I found interesting was this new animal trend that Gopro is using on their site. The idea was to have people post a picture of an exotic animal or one native to where you live and have it look like the animal is smiling and taking a selfie. This was an interesting strategy and got a lot of unique pictures that were all different. I thought this was a good way to make marketing the GoPro camera more fun. It also boosted diversity and showed the brand’s wide range of market sales. Another interesting thing I noticed about GoPros Facebook was the patterns of their marketing strategies. I noticed they layer their posts between pics of the camera and action shots. This definitely  ensured that people could get a full explanation for why to buy the camera.

Week 7

For this week’s blog project, I returned to GoPro’s stronger social media outlet Instagram. Not much has changed in terms of how they market their camera. I have noticed they have increased the amount of videos showing off the cameras. They usually only post videos of people doing cool stuff. Many of the most recent posts involve a halloween theme to go along with the holiday. One video involves a man surfing on a large wave with a Halloween pumpkin on his head. I enjoy how the company does a good job at keeping up to date with trends to keep their page lively. GoPro does a good job keeping an intense vibe for the page as most of the people that purchase the cameras are adrenaline junkies. These people commit stunts that are so cool they need to be recorded. I feel the people that run GoPros instagram page understand this and curb their content to be very exciting. They also have a lot of kids involved in recent pictures that look like they are running around and having fun. This is in an attempt to appeal to families that want to buy the camera.

Week 8

This week, GoPro went with a different route of promotion and actually expanded the products of their company. I noticed that for the last couple of weeks, the recent posts have been promoting the new GoPro Hero 11. The company’s instagram page has been posting nonstop pictures about this new device that seems to be quicker and more convenient to have. The Hero 11 is supposedly smaller and easier to contain when out on a busy day. It also comes in a sleek black color. The company instagram page has kind of morphed into pushing only the promotion of this new device as all the most recent posts are talking strictly about it. The posts include close ups of the camera including its features and what makes it more manageable than the original GoPro. The recent feed also includes a video of a man jogging through New York City using the new Hero 11. He explains in the video how easy it is to use it and shows himself running with it in his hand. I must admit the way the man holds the camera almost effortlessly makes the device seem very manageable and easy to handle. If I were interested in buying a GoPro I would most likely lean toward the Hero 11 black.

Week 9

Not much has changed since the last check in with the Gopro instagram page. They are still going strong with promoting the new Hero Black Mini. Almost all posts from this account in the last couple of weeks have been entirely based around the New Hero camera. They have pinned multiple visual presentations showcasing the camera at the top of the page followed by videos of people explaining the convenience of the device. It’s incredible that I was honestly shocked to see this much promotion. The more I think about it now, GoPro hasn’t really had much variety with their cameras. I guess the only con to having a durable flawless camera design is the company had no need to create variety and it was a long time coming since they came out with a new design. I now understand their urgency to promote the new edition. One of the only recent posts that didn’t involve the new Hero Black Mini was a post about a blue whale floating in the open ocean. This connects with GoPros promotion for conservation and awareness for the environment. GoPro is a great advocate for this as many of the people that buy their cameras enjoy the outdoors.

Week 10

It’s the final week of our blog project and I am amazed to say that since the start, there still hasn’t been a bunch of changes in terms to how GoPro has switched up the font or tone in which they market their cameras. Of course there are different strategies and pictures but they all somewhat involve the same theme which is a person doing a sick insane and out of pocket skill or sport and talking about the convenience of their cameras. This strategy has barely changed because GoPro has nearly the perfect strategy for their primary target demographic. There really is nothing that beats the clear views of GoPros videos mixed with the insane footage shot from some daredevil. It’s pure eye candy and the purest form of market communication for products. Another common strategy that I’ve seen before is GoPro’s relentless goal to market their GoPro Hero Black by showing off its exterior qualities and buttons. I honestly wish they came up with a different tactic. The website is also showing more overall expression for the seasons and the beginning of autumn as a whole. They portrayed this by adding a lot of color and leaves and sharing videos of kids rolling around in leaves with cameras.